Now that we have defined the “who,” “what” and “why” of your business, and have developed a true marketing strategy, it is time to determine what type of tactics can be employed to get the word out. Become the area expert and display your knowledge through various social channels. As a small business owner, you […]

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu Marketing isn’t magic. It does take a bit of guile, a lot of guts and, most importantly, the experience of knowing what works. And we know what works – strategy before tactics.In order to fully understand […]

Are you and your designer not seeing eye to eye when it comes to the vision of your brand? One of the keys to a successful relationship is communication. This goes for any relationship, including the one you have with your graphic designer. The Five Love Languages by Gary Chapman is a popular book where […]

Consumers often rely on the reviews of others when deciding whether to use a business. If you were looking for a new pool cleaning service, you would probably not call the company that had negative reviews saying that they were unreliable and had horrible customer service. No one wants bad service. Negative reviews happen and […]

Three fundamental reasons why business owners need to understand the power of Search Engine Optimization (SEO). SEO helps build your brand Creating a company that is distinguishable from its competitors involves creating a strong brand. Branding can be costly. In order to be successful, you need to have several channels where your brand can exist […]

When we work with clients, one of the first questions we ask them is, “what is your definition of marketing?” No matter who we’re asking – whether company executives or small business owners – every single person defines marketing in a different way. At Wild Coffee, we subscribe to the Duct Tape Marketing philosophy when […]

With more than 50 years of combined experience in marketing, we know a thing or two when it comes to strategy and tactics for small business. At Wild Coffee Marketing, the core of our marketing philosophy is simple but critical: We believe it’s vital to implement strategy before tactics, and never the other way around. […]