Best Email Marketing Tool for Your Business

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

Email marketing is a simple and effective way to reach out to your clients or potential customers on a regular basis. For an email marketing campaign to be effective, however, it is imperative that content is planned out and delivered in a manner that meets your consumers where they are – with some incentive to act.

A recent Adobe study found that millennials in particular spend about six-and-a-half hours everyday using email. Email is a business tool, a collaboration outlet, and a way to send and receive information efficiently. Thirty five percent of those in a workplace culture say they prefer to communicate via email. With an effective email marketing campaign, you are hitting your customers in an environment that is already checked at an almost addictive level. And with mobile devices, Americans of all ages are never far from their inbox. In fact, 70 percent of Americans say they check their email while watching television, 52 percent check email in bed, and more than half of us don’t even disconnect while on vacation.

So, we are an email culture – but the email platform also comes with a lot of noise. Looking at email marketing through the lens of a marketer, you see how important it is to get the message right without adding to email fatigue. Mobile friendly, localized email marketing is the best way to ensure you are delivering the right message to the right person, but this requires gathering and manipulating personally identifiable information.

Finding the Best Solution

If you are already using CRM software to manage and grow communications for your business, it is important that you choose an email marketing service that integrates well with your CRM solution. Many of the well-known email marketing companies, such as MailChimp and ActiveCampaign, integrate with a variety of CRM software solutions and offer robust solutions for communication.

MailChimp always comes out on top when it comes to ease of use and affordability, and it is a great introduction to DIY email marketing campaigns for small to medium businesses. If you are looking to up your email marketing game, Wild Coffee Marketing can help. Our team offers free consultations to help you find the right tools and solutions to help your business grow and flourish. Contact us today to learn more!

WILL YOUR BUSINESS BE READY TO ADDRESS THAT SHIFT AS OUR WORLD COMES OUT OF A CRISIS?

Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:

Facebook
Twitter
LinkedIn

You’ve come to the right spot for a quick read from Wild Coffee.

THERE’S MORE WHERE THAT CAME FROM

Wild Coffee Marketing Launches Internship Program: Embracing Life-Long Learning

Wild Coffee Marketing Launches Internship Program: EmbracingLife-Long Learning Wild Coffee Marketing is excited to announce the launch of our summer internship program, welcoming two rising...
Read More

Planning and Managing Your Media Strategy

Do you need help finding your target audience? Want to set objectives that meet measurable goals and contribute to a sustainable marketing funnel? You need...
Read More

5 Steps to Obtaining Executive Buy-In for Newer Marketing Tactics

Presenting new marketing tactics for buy-in from executives can feel akin to navigating a land mine. Many marketers find it challenging to determine the best...
Read More

Keeping messaging current during a pandemic and beyond.

Businesses have faced unprecedented marketing challenges in recent months.  Consumer buying habits have shifted dramatically, many have experienced job loss, most have experienced quarantine, and...
Read More

Happy Thanksgiving from Wild Coffee Marketing!

Time to order the venti Pumpkin Spice Latte, because the brewficial start of the holiday season is finally here: Thanksgiving! We’re taking a temporary coffee...
Read More

What is customer-focused marketing?

In today’s marketing landscape, focusing on the wants and needs of customers is becoming more and more important. It takes a lot of work and...
Read More