Siri, Alexa, Cortana, and other voice search tools are now welcome companions in our homes, cars, and beyond. Have a question? Want information? Need directions? They’ve got you covered.
By January 2018, there were an average of one billion voice searches every month, it is on the rise. But what does voice search mean from a marketing perspective? How can you ensure that your brand or business is at the top of the search results every time?
It allows users to ask a question or search for information using their voice instead of typing a question into a search bar. Questions are answered via a search engine or digital assistant by way of the user’s cell phone, computer, or another smart device. Users can also make phone calls, create shopping lists, purchase products, and much more using this tool.
The marketing strategy for it is much different than the strategy for SEO. In fact, more than 20 percent of voice search queries are triggered by a combination of just 25 keywords. So how do you ensure the best search results, which will drive customers to your content? It’s best to hire a marketing team with that type of expertise to ensure that this and other marketing strategies are always on point.
When marketing experts develop specific voice search strategies, they think more about user intent and focus less on keywords. Your marketing team will write your content in a natural and conversational voice, being concise when needed, but also including longer keyword phrases that will reach users when fitting. Expert teams know that specific devices can be optimized for voice search and that websites, brands, and platforms can be optimized, as well.
Like other technologies, the only thing consistent is change. Marketing strategies for this tool are always shifting and evolving. Make sure to engage voice search experts to help integrate this up-and-coming marketing tool into your overall marketing plan.
Looking for experts to help you reach potential customers? Wild Coffee Marketing can help. Our team offers free consultations to help you find the right tools and solutions to help your business grow. Contact us today to learn more!
