Geofencing – Is This the Latest Marketing Tactic for Small Business?

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

Category Marketing, Strategy

Marketing tactics are the actions you use to implement the strategy set in place to reach your marketing goals. There are several channels that can be used to deploy your marketing campaigns. The definitive goal should be to reach individuals who are most likely to buy your product or services, and geofencing is a big part of the tactics used to broaden your customer base.

Digital advertising is one of the best ways to connect with these individuals. Today, digital advertising goes beyond YouTube, Facebook, Google, and other internet backbones.

Build Your Geofence

To help you get a handle on all things digital, check out Geofencing.

Geofencing is exactly what it sounds like – a virtual perimeter that is placed around a physical geographic area. According to Computer Business Review, the geofencing market was expected to reach $300 million by 2017.

Geofencing uses Wi-Fi, GPS, and/or radio frequency identification to activate a response to a mobile device. When a consumer’s mobile device enters a defined virtual perimeter, the technology automatically sends (via an app) either a display or SMS message to the device within that defined area.

Geofences can be set up through pre-defined boundaries, such as school zones or neighborhoods, or can be determined through GPS to pinpoint an exact location.

If done correctly, geofencing campaigns can have great success because it allows your business to advertise to right people at the right time with a relevant offer.

Geofencing can be utilized for almost anything. For example, a personal injury lawyer can target hospitals, a car dealership can geofence its competitors, a jet ski and boat rental company can geofence the beach, and even a dog grooming business can target dog lovers at the local dog park.

Another great benefit to geofencing is that it lets you continue to advertise to the consumer for up to 30 days after the initial hit, helping your business stays top of mind.

Technology is constantly changing. In order to be successful in today’s market, your business should employ numerous forms of digital advertising tactics, such as Geofencing.

Sources:
Computer Business Review and Medialyze Marketing.

WILL YOUR BUSINESS BE READY TO ADDRESS THAT SHIFT AS OUR WORLD COMES OUT OF A CRISIS?

Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:

You’ve come to the right spot for a quick read from Wild Coffee.

THERE’S MORE WHERE THAT CAME FROM

Social Media Advertising in 2020: Six Experts Respond

New platforms, shifting budgets, and a possible move away from PPC: How the landscape is changing this year Meet people where they are. That adage was...

Instagram Reels: how do they compare to TikTok and should you use them?

TikTok has increased in popularity in recent months. The surge in the app’s growth was fueled by quarantine boredom, as many found themselves with extra...

Paid Search vs Paid Social: Don’t Put all of your Eggs in One Basket

Social media has changed the marketing game in a lot of ways. It’s a resource that is constantly evolving, and one that marketers still struggle...

Tune Into This Hot Trend: Social Audio

Blink and 2023 will be here. And with a new year comes new trend predictions for content marketing. We’ve seen that audio has been having...

Mastering Mobile-First Indexing: Key Tips

Mastering Mobile-First Indexing: Key Tips With smartphones taking center stage in today’s digital age, it’s more important than ever to understand and apply mobile-first indexing...

Content Distribution Makes The Marketing Wheel Go Round

Content Distribution Makes the Marketing Wheel Go Around Content is the essence of marketing. But content distribution is what makes the marketing wheel go round....