Part 2. The Wild Coffee Philosophy for Small Business Marketing – Strategy Before Tactics

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

Now that we have defined the “who,” “what” and “why” of your business, and have developed a true marketing strategy, it is time to determine what type of tactics can be employed to get the word out.

Become the area expert and display your knowledge through various social channels. As a small business owner, you may have a strong connection to your local community. Look at large national brands – incorporate their large business tactics onto a smaller scale for your budget. You defined what makes your company exceptional, so show it off in a how-to YouTube vlog or create a weekly Q&A session on Facebook Live.

Create content to market to your audience through their search terms. This is a very easy and inexpensive way to discover what your audience might be searching for. For example, if you are a flooring and tiling company, you will notice some of the top search fields are questions on how to keep grout white. Another popular question is what are the best cleaners to use on tile floors? Take this information and apply it creatively to visual content – engaging your audience with a digital campaign that includes lead capture forms.

Be aware of strategic branding opportunities. Don’t be shy. Be bold! What local events or charities can you sponsor or partner with that might help create some engaging and shareable content? Think outside the box, because you never know when a great idea might come along – i.e. Red Bull marketing.

Strategy is essential, and to develop a solid marketing plan every business needs to understand its place in the market, along with what motivates its customers. By answering and understanding the three simple questions – why, what, and who – you can really impact your small business’ marketing strategy and lead your company on the road to success.

Source: Aaron, Jesse. et al. “USING LARGER BUSINESS TACTICS ON A SMALL BUSINESS BUDGET” Duct Tape Marketing Web.

WILL YOUR BUSINESS BE READY TO ADDRESS THAT SHIFT AS OUR WORLD COMES OUT OF A CRISIS?

Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:

Facebook
Twitter
LinkedIn

You’ve come to the right spot for a quick read from Wild Coffee.

THERE’S MORE WHERE THAT CAME FROM

How to Create an Effective LinkedIn B2B Marketing Strategy

How to Create an Effective LinkedIn B2B Marketing Strategy Many B2B marketers use social media as a means to generate leads. But how well does...
Read More

5 Steps to Obtaining Executive Buy-In for Newer Marketing Tactics

Presenting new marketing tactics for buy-in from executives can feel akin to navigating a land mine. Many marketers find it challenging to determine the best...
Read More

The Importance of Strategy Before Tactics

With more than 50 years of combined experience in marketing, we know a thing or two when it comes to strategy and tactics for small...
Read More

The need to manage customer data is more vital than ever.

No matter what industry you’re in or the size of your business, customer relationships are the key to ongoing success.  And unless your sales team...
Read More

Perfecting Our Blend: Wild Coffee Marketing Adds to its Team

Our unique brew keeps getting stronger, thanks to the recent addition of Marketing Consultant Vanessa Berrios, who brings a wealth of social media, digital strategy...
Read More

Boosting Franchise Success: The Power of National Marketing Programs

Boosting Franchise Success: The Power of National Marketing Programs Discover how national marketing programs help franchises boost sales, engage customers, and increase brand recognition. 5...
Read More