SEOhhhhhhhh?

is where we spill our knowledge, exploring stimulating topics that often influence the daily grind.

Three fundamental reasons why business owners need to understand the power of Search Engine Optimization (SEO).

SEO helps build your brand

Creating a company that is distinguishable from its competitors involves creating a strong brand. Branding can be costly. In order to be successful, you need to have several channels where your brand can exist so that consumers can easily remember your company when it comes time to make a purchase. You can easily fast-track your branding campaign by using SEO. Search Engine Optimization grows the visibility of your company by helping potential customers find you without difficulty.

Build trust and credibility with your audience

If Google thinks you’re good enough to be at the top of the page, then you must be trustworthy. When looking to make a purchase, most consumers don’t go past the first page. The higher your company ranks on the page, the more credible your business is to the consumer.

Get ROI with SEO

Return On Investment [ROI] is what you are ultimately looking for. Search Engine Optimization is considered inbound marketing. Inbound marketing draws traffic by providing content through various online channels.  According to Marketing Strategist David Meerman Scott, inbound marketing allows businesses to “earn their way” into a customer’s awareness rather than inserting that awareness through paid advertising. SEO brings you qualified leads.

The first step in successful Search Engine Optimization is being found. Content is king. By having a comprehensive plan that is full of compelling content written specifically for your customer base, you can effectively market to people already looking for your product or services.


Author:

Source:“Inbound Marketing.”  June 20,2018 from Wikipedia.

WILL YOUR BUSINESS BE READY TO ADDRESS THAT SHIFT AS OUR WORLD COMES OUT OF A CRISIS?

Is your messaging ready to address key concerns and ongoing opportunities? Wild Coffee Marketing can help. Contact us today to learn more. At Wild Coffee Marketing, we love helping companies grow better.

Share On:

Facebook
Twitter
LinkedIn

You’ve come to the right spot for a quick read from Wild Coffee.

THERE’S MORE WHERE THAT CAME FROM

Marketing Strategy And The Wild Coffee Process

“What’s your marketing strategy?” It’s one of the first questions you get asked in business, and for good reason. Written correctly, your strategy should dictate...
Read More

Boosting Franchise Success: The Power of National Marketing Programs

Boosting Franchise Success: The Power of National Marketing Programs Discover how national marketing programs help franchises boost sales, engage customers, and increase brand recognition. 5...
Read More

The Importance of Social Proof

Today’s consumer is more informed than ever before. Before committing to a brand, they take their time to gather useful information by going online and...
Read More

AI in Marketing: How to Leverage it for Success

AI in Marketing: How to Leverage it for Success Utilize the power of AI in marketing to stay ahead of the curve, streamline business operations,...
Read More

5 Customer Communication Channels To Connect Consumers To Your Brand

In any business, communication is essential. It serves as a point of connection that enables information to be easily exchanged between your company and the...
Read More

How to advertise on the Internet effectively

The Internet is always on…it’s like a store that is always open, and the content found there is always available. So how can you effectively...
Read More